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Truth Perspective: Central & Eastern European Moms
The Truth About Moms: Central & Eastern Europe is a follow up to our 2012 global study, the Truth About Moms.Globally, the prevalence of technology is making it even easier for today’s moms to...
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Introducing: The Truth About Teens
We here at Truth Central like to think we’re pretty tapped in.But it took just two hours one evening for us to realize that we may be less cool than we like to think – certainly according to teenagers....
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Today’s Teens: Pragmatic Idealists Smashing through Stereotypes
Here’s a recipe for today’s teen: Take a generous serving of cynical, somewhat misanthropic Gen Xers, and sift together well. Add a heavy dollop of economic instability, and slowly add in a mistrust of...
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Humanizing Technology event with Microsoft
What happens when you bring together a dozen of the most interesting minds in art, technology and science to discuss how to infuse humanity into technology?This is what a curious team from Microsoft...
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The Truth About Fans: A World Cup Special
What makes a football fan? What motivates them? What are their unique behaviors? These are some of the fascinating questions we’ve been trying to answer over the last month of action-packed football...
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Truth about Shopping Asian Launch
Earlier in the summer, we hosted our Asian launch of The Truth about Shopping (麦肯解读中国购物真相) at the Mobile Asia Expo in Shanghai. As to be expected in one of the most advanced mobile markets in the...
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Truth About Fans launch
October 21 saw the launch of our latest study, the Truth About Fans. Early this year, we found that 70% of people globally were looking forward to the games in Brazil, and we at McCann Truth Central...
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A Day in Review: Truth Central at Media Post’s Marketing Sports: Soccer in...
On Monday November 17th, soccer league administrators, adland, brand marketers, and plain old soccer enthusiasts gathered for Media Post’s Marketing Sports: Soccer in America conference. After a day of...
View Article6 Trends for Retail in 2015
With Black Friday and Cyber Monday around the corner, shopping’s front of mind for brands and consumers alike.Following the global launch of the Truth about Shopping at McCann Truth Central conferences...
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